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Digital Savings Soar In New Coupon App Provider Ranking

Our love-hate relationship with coupons lives on in the age of digital disruption as couponing apps take the friction, frustration (and scissors) out of saving a few dollars.

PYMNTS latest Provider Ranking of Coupon Apps shows that consumers are indeed shopping for deals — sometimes by switching up their coupon apps — as we observe a fair amount of movement in the newest list. Save yourself the guesswork and read on for the new rankings.

The Top 5

From the very top it’s the Ibotta app still at No. 1, with Groupon hot on its heels at No. 2 for another month. Always noteworthy when an app breaks into the top 3, as did the Honey Smart Shopping Assistant sweetening the No. 3 spot. Prescription price tracking and coupon app GoodRX drops one to claim No. 4. Similarly, the Flipp deals app drops one to take No. 5.

The Top 10

Gas prices have been edging up lately, which may help explain the resiliency of the GasBuddy app, holding at No. 6. Right behind at No. 7 is the popular Rakuten cash back app.

Things get more interesting now, as trusty Coupons.com rises two chart positions to alight at No. 8. That pushed another Top 10 regular, offer aggregator app RetailMeNot, to No. 9.

And who saw this coming? New to the Provider Ranking of Coupon Apps at No. 10 this month is Receipt Hog shopping rewards app, and closing out this latest ranking.

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NEW PYMNTS DATA: BUY NOW, PAY LATER CONSUMER STUDY 

About: Buy Now, Pay Later: Millennials And The Shifting Dynamics Of Online Credit, a PYMNTS and PayPal collaboration, examines the demand for new flexible credit options as well as how consumers, especially those in the millennial demographic, are paying online. The study is based on two surveys, totaling nearly 15,000 U.S. consumers.

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